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Best PPC Blogs Every Paid Search Marketer Should Be Reading in 2022
Search Engine Land: As the name implies, Search Engine Land is all about search engines: optimization, marketing, and the latest news on all things search engines. They not only have a top-of-the-line blog about search engine content, but they host webinars, have useful reports, and create white papers of marketing technologies, all for free.They also specifically have a section dedicated to PPC, including PPC-focused blogs, as well as plenty of information about PPC advertising, including both Google and Microsoft ads.
Google Ads Blog: The Second site on our blog list should come as no surprise as its the official Google Ads blog. The largest PPC network out there, it’s crucial you keep up to date with what they’re changing. If you want the latest news and information on what Google is doing to improve their platform, then this is the blog you should read.With official blog posts from Google full of news, tips, and information, this blog really has it all. Updated every week with fresh content, you won’t have to wait long for a new blog post.Not that you won’t already be busy enough reading the hundreds upon hundreds of in-depth posts already listed.To keep up to date with Google Ads and the exciting new and upcoming features, be sure to give this blog a regular read and save it to your bookmarks.
Adcore: Adcore is all about helping you simplify your advertising efforts. It is the ultimate marketers’ blog offering excellent content that could drive your PPC campaigns to the next level. Adcore specializes in digital marketing solutions with a specialty in advanced marketing automation for PPC. Savvy growth hackers stay up to date with trends in the digital marketing industry which are then presented seamlessly by Adcore’s experts.Here are some of the great insights you’ll enjoy with the Adcore blog:Marketing automation tips E-commerce trends Marketing strategy PPC tips and tricks Best practices Case studies
PPC Hero Blog: As the name suggests, PPC Hero is an excellent PPC blog full of all things related to Google Ads, Facebook Ads and more. If you need a hero to help boost your conversions and paid search ROI then good news, you’ve found him!Ran by the PPC agency Hanapin marketing, the website has plenty of blog posts covering a range of topics from simple guides to detailed PPC analysis. With several new blog posts posted every week, you’ll be impatiently bashing that refresh button to get the latest PPC news.If you do end up reading everything on the blog, then you should also check out their excellent resources page. The page is full of webinars, white papers, and industry reports, all relating to PPC of course!
WordStream: WordStream provides a broad range of great information on PPC marketing. This is where your research becomes fascinating because the blog lifts the fog on all those tech-savvy terms and presents to you simplified info.If you’ve settled your heart on other blogs, you might also want to follow the WordStream blog for insights on:Affiliate marketing PPC pitfalls Search marketing Infographics and videos
HubSpot Blog: One of the best websites for all things digital marketing related, Hubspot also has a pretty awesome PPC marketing blog. With a mixture of hands-on guides, infographics and surveys, this blog is a treasure cove of information for every marketer.Featuring the work from a range of different authors and contributors, the blog might not get updated as regularly as the others, but that’s because they’re working on quality content.If you get round to reading all the PPC blog posts, then don’t forget there are plenty of other digital marketing related posts. If you want some tips on how to improve your call to action or conversion rate, then be sure to check out those different sections.