Growth Marketing Manager
Growth Manager
looking for an experienced Growth Marketing Manager who knows how to craft and execute a marketing plan that focuses on identifying the right levers to trigger customer growth within both existing and new markets. We are strategic, data-driven, resourceful, and excited by the idea of examining every channel, source, and step of the acquisition funnel and buyer journey to identify areas for improvement and growth.
In our day-to-day work we own the planning and execution of marketing strategies and programs that drives demand generation, optimize the pipeline, and ultimately grows revenues growth globally.
What does a growth marketing manager do?
A growth marketer is responsible for all the processes that improve business revenue. This includes everything from acquiring new customers and turning them into loyal brand advocates. A growth marketing manager also finds ways to revive inactive subscribers and reduce marketing costs.
Demand Generation
Use content marketing, organic growth strategies, partner marketing, paid acquisition, any other ideas you have, to put together and own a soon to be global demand generation strategy.
Funnel Optimization
Own the marketing to sales funnel, analyzing, & optimizing target audiences efficiency to maximize conversion rate and revenue
Marketing Analytics
Use data and your analytic skills to identify and track performance KPIs that identify new opportunities for growth and improvement. Continuously optimize ads to hit target KPIs.
Growth Manager
Growing a brand is difficult, period. The marketing field is moving at the speed of light, new tools and strategies pop up every day prompting companies to look for marketers with a holistic skill set that can take care of the entire user journey. This trend has triggered the development of new marketer descriptions like T-shaped or Full-Stack, and new marketing roles such as the Head of Growth, Growth Marketer, Growth Manager, Growth PM, etc.
What is the Role of a Growth Marketing Manager? The main role of a Growth Marketing Manager has to do with identifying levers across company operations that can deliver massive KPI growth. In other words, as Craig puts it: “Their key job is to look at every channel, every source, and even every step of the buyer journey or user acquisition funnel and look for areas to grow.”By cooperating with product engineering teams and marketing/sales professionals, the Growth Marketing Manager sees the whole picture and is in the best position for achieving breakthrough results. Although considered crucial by many however, the Growth Manager’s role remains widely misunderstood, especially outside Silicon Valley and the tech startup bubble.
Conceive, develop, and execute on a wide range of growth marketing campaigns to drive education, brand awareness, and engagement, with a focus on content marketing, social media marketing, and paid channels
Develop a unified approach to the company’s overall marketing efforts in collaboration with the content marketing, product marketing, and design team
Leverage analytic tools during market research to find ways to enhance the company’s growth marketing efforts
Update creative copy
Manage paid search and social acquisition channels
Optimize email nurture campaigns and send times
Test incremental updates to impact the overall funnel
Report, recommend, and iterate on campaigns to drive increased ROI
Identify and develop channel opportunities with technology partners
Compile performance reports to brief leadership on growth marketing initiatives and performance and provide recommendations on improvement
Stay on top of the latest trends and emergent issues in our industry (business model changes, new tools, products, and features)
We are self-starter with experience in growth marketing and a proven track record of successful campaign creation, from conception, to production, armed with metrics to back its efficacy.
Emod Vafa ✔Senior Digital Marketing and Paid Media Specialist
Growth Marketing Lead
Strategy: Lead strategy development and continuous improvement of robust cross-media marketing programs that include, but are not limited to, direct marketing, paid advertising, pricing strategies and new product launches for the Levana and Defender brands. Ensure all strategies are aligned across brand websites and Amazon. Includes one creative strategic proposal per month for Amazon and the brand websites.Advertising: Lead and collaborate with agency partners to develop and implement cohesive omni-channel paid and organic campaigns (primarily Google, Social, Amazon, Affiliate and media partners) that drive awareness, sales and improve the customer’s experiences with the brand. Responsible for maintaining a healthy (and growing) monthly ad budget, while achieving aggressive revenue and ROAS targets.Email/SMS Marketing: Maintain and build new audience segments and automated flows that nurture subscribers through the sales funnels. Plan and deploy regular campaigns that drive engagement and sales, while closely monitoring and optimizing performance.E-Commerce: Inventory forecasting and management of Shopify stores and Amazon including pricing and promotional strategy, new product set ups and reporting.Reporting: Own daily, weekly and monthly reporting as well as manage budgets for all campaigns, providing actionable insights for consistent growth (We’re looking for someone that loves digging into the data & ideally doesn’t need another BI Guru to build reports for you!).
Growth Marketing Manager
Execute high volume ad buys across multiple platformsCreate new and original ads and headlinesConstantly test and optimize to improve ad engagement and campaign performancePerform competitive researchCollaborate with team members and editorial staff to pitch new viral story ideas
seasoned performance marketer who has demonstrated success driving performance advertising outcomes at scale, particularly on paid search & social channels. You bring a proven mastery of at least one channel or platform and fluency across the full ecosystem of performance advertising.This is a client-facing role that requires a skilled communicator who can present confidently and drive alignment on strategy, process, and expectations. Most importantly, you are a team player with a growth mindset and a passion for your craft.
Own the end-to-end strategy and execution of growth marketing campaigns that drive user acquisition and engagement of Karrot, leveraging multiple channels (social, in-app, SMS, etc) including both paid and organic. Build and provide robust performance reporting on all marketing campaigns and take relevant action on insights gained. Experiment across platforms, conducting deep analysis to uncover new opportunities for growth. Work closely with the creative team and guide creative strategy to continuously optimize paid ad creatives for improved performance. Partner with central product and growth teams to develop performance-driven growth efforts that are aligned with broader country strategy. Stay up-to-date with the latest industry trends and user challenges to drive a consistently topical calendar. Share Karrot’s neighborhood marketplace app on online forums, buy/sell groups, and local community pages.